Small businesses and organizations will find MacPublisher ideal for the creation of advertising material. Boston Software Publishers has always used MacPublisher for its own ads, brochures, and other marketing literature. MacPublisher makes it possible to work efficiently and creatively even when the deadline is looming. Older methods might have been ruled out as too time-consuming for an entire team, let alone the single person who can now implement an entire design project in a fraction of the time it used to take.
Several of MacPublisher's unusual features make design of a single page easier and more creative. The page size may be custom- designed with editable Page Margins on a large layout page. Custom Font Size allows easier copyfitting of display headlines, and manual kerning can fine-tune the horizontal pitch, especially on the LaserWriter where such delicate control is practically a necessity. On a poster size page which is printed in pieces, MacPublisher can print registration marks to assist in the pasteup of the 'quadrants'; these guides are also useful for multiple mechanicals printed on the LaserWriter to be used in color printing.
Graphics can be easily designed as repeating elements for a multi-page brochure or flier. A spread across two pages of a magazine may be viewed and adjusted with Facing Pages. One or more of a brochure's pages may be designed in Landscape orientation without creating a separate issue — MacPublisher is flexible enough to allow changing page size at will throughout your publication.
And every small detail of your mailing piece, down to the indicia on the mailing section, may be placed exactly to the point, measured perfectly, and, if necessary, resized propor tionally in the layout, in case you need to squeeze in one extra line about some new product at the last minute.
